Process

Five steps. Each one ends in something you sign off.

Projects go wrong when nobody is sure what was agreed. So every stage here finishes with a document or a deliverable, and the next one does not begin until you have approved it.

01

Audit

We review your brand, website, printed materials and tools the way a customer meets them.

  • Review of brand, website, print and tools
  • Customer-journey walk-through
  • Competitor comparison
  • Interviews with owners and front-line staff

You get · A written assessment

02

Position

We agree who you are for and what you should be known for, before anything is designed.

  • Audience and positioning workshop
  • What to be known for, in one sentence
  • Priorities ranked by impact and cost
  • Scope, schedule and price for sign-off

You get · A one-page strategy

03

Design

Identity, pages and interfaces, tested on the real things you use: cards, signs, screens.

  • Identity, page and interface design
  • Copywriting alongside design
  • Tested on real cards, signs and screens
  • Two rounds of structured feedback

You get · An approved system

04

Build & produce

Development, print and installation run side by side, in-house, to one schedule.

  • Development and system configuration
  • Print production on our own floor
  • Installation, data migration and training
  • Pre-launch checks against the signed scope

You get · Launch on a fixed date

05

Measure & grow

Search, campaigns and system improvements, reviewed with you every month.

  • Search and campaign management
  • Monthly report in plain language
  • System support and improvements
  • Quarterly review of what to do next

You get · A report and a plan

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